About Us

Welcome to your fashion journey…

We’re thrilled to introduce ourselves:.

Batel Azriel - a fashion designer, image consultant, and owner of the Batel Azriel Fashion House., Batel holds a Master's degree in Business Administration. She is married and a mother of three.
Batel began creating haute couture out of a true love for design, materials, and people. Her intimate encounters with clients only strengthened her desire to create and help women dress modestly while staying on top of the latest fashion trends. Batel’s design influences and inspirations come from various decades in the development of fashion, with a contemporary and up-to-date interpretation. She believes that every woman, at any age and in any body shape, can express her personality and character through fashion

Liran Hershkovitz - a designer and owner of a studio. She is married and a mother of four, holds a law degree and is a mediator, and is an actress who graduated from the "Beit Zvi" drama school.

In 2024, Liran decided to launch a fashion brand featuring classic and unique designs that weave her life story. From her childhood, where she watched her mother take out the sewing machine at every opportunity to weave dreams, to being an actress on stage where every detail and item is part of the character

Liran’s design philosophy is that fashion is a tool for self-expression, consisting of simplicity, functionality, cleanliness, precision, and timelessness

The bond and friendship between us created a tightly curated, classic, sophisticated, and timeless collection, adapted to current fashion trends.

Uncompromising Quality

From meticulously selecting fabrics to crafting precise cuts tailored to every woman, we’ve collaborated with the finest professionals to create a truly unique fashion statement—just for you.